Overstock.com is a data and technology driven online retailer located in Salt Lake City, UT. The company has grown to over a billion dollars in revenue by providing high-quality merchandise at attractive prices, backed by exceptional customer service to more than five million unique daily visitors.
Overstock.com constantly drives business innovation by using new analytic insights generated by their data science team. Due to an oversubscribed enterprise data warehouse, Overstock sought ways to increase data science productivity without adversely impacting the production workloads on the existing data warehouse.
Intrigued by the Yellowbrick technology, Overstock put the Yellowbrick Data Warehouse through an extensive evaluation. The results showed 10-50x performance improvements. Combined with a lower total cost of ownership, Overstock purchased and implemented Yellowbrick.
"The Yellowbrick Data Warehouse offers Overstock a solution to the challenge of fast analytics at a reasonable cost. It is a unique combination of simple deployment with fast and scalable analytic execution."
Don Boling, Manager, Business Intelligence, Overstock.com
In the first six months of deployment, the Yellowbrick Data Warehouse enabled Overstock data scientists to deliver these previously impossible analytic applications:
Lifetime Value Analysis
Sophisticated historical campaign reporting
"Not only has the Yellowbrick Data Warehouse proved to be fast and stable in production, Yellowbrick's System Engineers and Customer Success team has been highly responsive to all our needs. "
JP Knab, SVP Marketing and Revenue Creation, Overstock.com
Overstock is gaining tremendous value from the Yellowbrick Data Warehouse:
These benefits have been achieved in a demanding production environment where the Yellowbrick Data Warehouse has impressed the Overstock team by its stability as much as by its performance. Yellowbrick Data has also shown a comprehensive and mature approach to the services delivered including:
Figure 1. Overstock.com data pipeline architecture
The Yellowbrick Data Warehouse has rapidly become an integral part of the Overstock data warehousing architecture and a key platform to power the Data Science team. As JP Knab, SVP of Marketing and Revenue Creation at Overstock.com said, “Overstock analytics team members can operate at the speed of thought when using the Yellowbrick Data Warehouse. They are now able to quickly find new insights and use those Insights to build processes for predictive analysis on a fast-enough timeline to keep up with the quickly-moving world of e-commerce.”
Yellowbrick Data empowers companies to make faster decisions with all of their data. Built for enterprises and the hybrid cloud, the Yellowbrick Data Warehouse deploys powerful analytics anywhere, with best in-class economics.
Contact us at yellowbrick.com.