Yellowbrick Data Appoints Industry Veteran Jeff Spicer as Chief Marketing Officer to Accelerate Market Growth and Expansion

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Experienced CMO Has Proven Track Record of Driving Fast-Paced, Customer-Centric Growth

PALO ALTO, Calif. – December 18, 2019 – the world’s only modern data warehouse built for the hybrid cloud, announced the appointment of Jeff Spicer as the company’s Chief Marketing Officer. With more than 20 years of experience in data and analytics technologies, Spicer will focus on accelerating the adoption of the Yellowbrick Data Warehouse and elevating awareness of modern data warehouse solutions.

“Jeff brings a demonstrated ability to drive responsible, fast-paced growth with strategies aimed at ensuring the success of our customers,” said Neil Carson, Yellowbrick Data CEO. “With the increasing use of data analytics as a tool to improve business decisions, companies are recognizing the value of flexible, ultra-fast data warehouses purpose-built for hybrid cloud architectures. As a proven strategic leader with exceptional creativity, data-warehousing expertise and focus on building successful, customer-centric growth, Jeff will be a great asset to our team.”

Spicer’s appointment comes as Yellowbrick Data looks to expand its markets, increase brand awareness and accelerate the adoption of its modern data warehouse solutions for both on-prem and hybrid cloud architectures. His data analytics and warehousing industry experience includes leadership roles at IBM, Oracle and VMware, where he developed strategies to bring to market new cloud products, led successful growth and market expansion initiatives, and worked closely with sales teams to drive profitable, customer-centric growth. “A company’s two most important resources are its employees and its data. With Yellowbrick Data’s flash-optimized architecture and unmatched price/performance, it is well-positioned to help companies overcome the barriers to become truly data-driven and to unlock the value of their data,” said Spicer. “I’m excited to join with the Yellowbrick team to accelerate growth and, most importantly, to drive the success and satisfaction of our customers.”

Designed to break through the traditional constraints surrounding multi-cloud compatibility, system lock-in and cost, Yellowbrick’s data warehouse enables enterprises to run workloads on-premises, in the cloud – or both, while achieving the best economics in the industry. The Yellowbrick Data solution is ideal for organizations with data warehouse volumes ranging from 10TB to several petabytes. With unprecedented performance predictability, reliability and cost savings, the Yellowbrick Data Warehouse supports thousands of concurrent users and delivers 100X faster query speeds versus traditional offerings.

ADDITIONAL RESOURCES

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ABOUT YELLOWBRICK DATA

Yellowbrick Data empowers companies to make faster decisions with all of their data. Built for enterprises and the hybrid cloud, the Yellowbrick Data Warehouse deploys powerful analytics anywhere, with best in-class economics. Find out what you can achieve today at yellowbrick.com.

FOLLOW YELLOWBRICK · Website: yellowbrick.com · Twitter: @yellowbrickdata · LinkedIn: linkedin.com/company/yellowbrickdata

MEDIA CONTACT Jeff Spicer | Yellowbrick Data | jeff dot spicer at yellowbrick dot com

(1) About NCS (Nielsen Catalina Solutions) NCS empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we’ve helped drive over $3.5 billion in incremental sales for our U.S. customers.