For insurance companies, achieving a “360-degree view” of the customer journey (customer 360) is one of the most important requirements for ensuring excellent customer service, creating precision marketing campaigns that lead to upsell/cross-sell, calculating risk thoroughly and accurately, and meeting regulatory requirements.
This whitepaper presents four use cases of insurance customer 360 analytics and highlights how the insights can be applied to deliver a better customer experience and drive targeted activities to optimize profits. To help visualize data, Tableau dashboards are provided for each use case with sample data in Yellowbrick Data Warehouse.