Our Authors

Yellowbrick authors write compelling stories about cutting edge technologies & trends, people, products, events, and topic that is valuable to our customers, employees and partners.

Alice Russell

Alice joined Yellowbrick at the start of 2022 as an HR Business Partner/Office Manager to support the EMEA team. Yellowbrick has been Alice’s introduction to Tech. She previously worked as an HR generalist in the public sector for over 3 years and is CIPD qualified.
Alice is based in London and in her spare time, she loves traveling, yoga, and all things outdoors. She is also a big foodie and loves exploring new places.

Alice joined Yellowbrick at the start of 2022 as an HR Business Partner/Office Manager to support the EMEA team. Yellowbrick has been Alice’s introduction to Tech. She previously worked as an HR generalist in the public sector for over 3 years and is CIPD qualified.
Alice is based in London and in her spare time, she loves traveling, yoga, and all things outdoors. She is also a big foodie and loves exploring new places.

Read Less

Allen Holmes

Allen is the VP, Strategic Business Development & Alliances at Yellowbrick. He has over 30 years of industry experience in a wide range of markets including cloud, semiconductors, storage, mobile, and embedded. He holds a degree in Solid State Physics from San Jose State University. Prior to Yellowbrick Allen served 20 years at Intel, where he was recruited to aid in the formation of Numonyx as the VP of Worldwide Wireless Sales and VP Americas Sales and Marketing. Allen joined Micron Technology in May 2010 through the acquisition of Numonyx, where he held a variety of VP Sales and Business Unit Marketing roles. He recently served as the VP Marketing and Platform Alliances at ClearDB. When he’s not chasing partnerships or deals, Allen is a home remodeler with a passion for tile work and an avid golfer.

Read More..

Allen is the VP, Strategic Business Development & Alliances at Yellowbrick. He has over 30 years of industry experience in a wide range of markets including cloud, semiconductors, storage, mobile, and embedded. He holds a degree in Solid State Physics from San Jose State University. Prior to Yellowbrick Allen served 20 years at Intel, where he was recruited to aid in the formation of Numonyx as the VP of Worldwide Wireless Sales and VP Americas Sales and Marketing. Allen joined Micron Technology in May 2010 through the acquisition of Numonyx, where he held a variety of VP Sales and Business Unit Marketing roles. He recently served as the VP Marketing and Platform Alliances at ClearDB. When he’s not chasing partnerships or deals, Allen is a home remodeler with a passion for tile work and an avid golfer.

Read Less

Bob Rumsby

Bob joined Yellowbrick Data in 2016 and started developing the product documentation from scratch. He began his high-tech career over 30 years ago, working as an editor for a company on Castro Street, just up the road from the new Yellowbrick office.
Bob grew up about 25 miles south of London and frequently goes back to England to visit his brothers and sister. At home in San Jose, he spends lots of time with his wife and family, but also enjoys watching the Premier League, directing Shakespeare plays, listening to jazz and drinking Scotch whisky.

Read More..

Bob joined Yellowbrick Data in 2016 and started developing the product documentation from scratch. He began his high-tech career over 30 years ago, working as an editor for a company on Castro Street, just up the road from the new Yellowbrick office.
Bob grew up about 25 miles south of London and frequently goes back to England to visit his brothers and sister. At home in San Jose, he spends lots of time with his wife and family, but also enjoys watching the Premier League, directing Shakespeare plays, listening to jazz and drinking Scotch whisky.

Read Less

Christopher Edgar

Christopher Edgar is a Technologist with over 20+ years of experience in the tech industry. He has worked on a variety of groundbreaking projects in several industries including Finance, Real Estate, Post Production, Visual FX, Flash Memory Development, and most recently, the MPP Analytics Database provider, Yellowbrick Data. In his off time, he finds opportunities to give back to the community by mentoring youth through programs like the Scouts BSA program and the FIRST Tech Challenge.
At home, he enjoys performing fire dances with his spouse and loves playing video games with his two children while their three dogs try to sit on his lap all at once.

Read More..

Christopher Edgar is a Technologist with over 20+ years of experience in the tech industry. He has worked on a variety of groundbreaking projects in several industries including Finance, Real Estate, Post Production, Visual FX, Flash Memory Development, and most recently, the MPP Analytics Database provider, Yellowbrick Data. In his off time, he finds opportunities to give back to the community by mentoring youth through programs like the Scouts BSA program and the FIRST Tech Challenge.
At home, he enjoys performing fire dances with his spouse and loves playing video games with his two children while their three dogs try to sit on his lap all at once.

Read Less

Gary West

Gary is the Vice President and General Manager EMEA at Yellowbrick. In his 35 years in the software industry, Gary has led, managed, and transformed a number of successful direct and indirect businesses. With successful leadership positions in small, medium, and large organizations, he has demonstrated steep and sustainable growth, regularly achieving over 150 – 200% year over year.
In his free time, Gary enjoys spending time with his two young sons, playing golf when he gets time, and walking his dog around his farm.

Read More..

Gary is the Vice President and General Manager EMEA at Yellowbrick. In his 35 years in the software industry, Gary has led, managed, and transformed a number of successful direct and indirect businesses. With successful leadership positions in small, medium, and large organizations, he has demonstrated steep and sustainable growth, regularly achieving over 150 – 200% year over year.
In his free time, Gary enjoys spending time with his two young sons, playing golf when he gets time, and walking his dog around his farm.

Read Less

Henry Cate

Henry has been breaking SQL databases for 24 years. He loves writing programs to create hordes of random tests and using the tests to expose hundreds of bugs. He has enjoyed his six years at Yellowbrick.
He likes traveling, reading science fiction, and building fires at the beach. He collects and mails postcards; often on a trip, he’ll mail 50 to 100 postcards to family and friends. He wrote a program to help with Wordle and can now solve the puzzle in ten seconds or less. Henry and his wife are the parents of four children and have fostered twenty children.

Read More..

Henry has been breaking SQL databases for 24 years. He loves writing programs to create hordes of random tests and using the tests to expose hundreds of bugs. He has enjoyed his six years at Yellowbrick.
He likes traveling, reading science fiction, and building fires at the beach. He collects and mails postcards; often on a trip, he’ll mail 50 to 100 postcards to family and friends. He wrote a program to help with Wordle and can now solve the puzzle in ten seconds or less. Henry and his wife are the parents of four children and have fostered twenty children.

Read Less

Hyoun Park

Hyoun Park is the CEO and Chief Analyst at Amalgam Insights which helps companies to manage IT, analytics, machine learning, and financial software solutions with a focus on mapping the value proposition of software solutions. Throughout his career, Hyoun has focused on bridging practical gaps in data, analytics, machine learning, finance, and collaborative technologies across political, startup business, & enterprise IT environments.
Prior to his analyst career, Hyoun worked in IT departments at Bose and Teradyne, managed billing environments at multiple venture-capital backed telecom startups, and worked on the first fantasy baseball website, the late, great mosey.com

Read More..

Hyoun Park is the CEO and Chief Analyst at Amalgam Insights which helps companies to manage IT, analytics, machine learning, and financial software solutions with a focus on mapping the value proposition of software solutions. Throughout his career, Hyoun has focused on bridging practical gaps in data, analytics, machine learning, finance, and collaborative technologies across political, startup business, & enterprise IT environments.
Prior to his analyst career, Hyoun worked in IT departments at Bose and Teradyne, managed billing environments at multiple venture-capital backed telecom startups, and worked on the first fantasy baseball website, the late, great mosey.com

Read Less

Kevin Petrie

Kevin's passion is to decipher what technology means to business leaders and practitioners. He has invested 25 years in technology, as an industry analyst, writer, instructor, product marketer, and services leader. A frequent public speaker and accomplished writer, Kevin has a decade of experience in data management and analytics.
He launched, built and led a profitable data services team for EMC Pivotal in the Americas and EMEA, implementing data warehouse and data lake platforms for Fortune 2000 enterprises. More recently he ran field training at the data integration software provider Attunity, now part of Qlik.
Kevin has co-authored two books, Streaming Change Data Capture: A Foundation for Modern Data Architectures, OReilly 2018, and Apache Kafka Transaction Data Streaming for Dummies, Wiley 2019. He also serves as data management instructor at eLearningCurve. Kevin has a B.A. from Bowdoin College and MBA from the University of California at Berkeley. A bookworm and outdoor fitness nut, Kevin enjoys kayaking, mountain biking and skiing with his wife and three boys.

Read More..

Kevin's passion is to decipher what technology means to business leaders and practitioners. He has invested 25 years in technology, as an industry analyst, writer, instructor, product marketer, and services leader. A frequent public speaker and accomplished writer, Kevin has a decade of experience in data management and analytics.
He launched, built and led a profitable data services team for EMC Pivotal in the Americas and EMEA, implementing data warehouse and data lake platforms for Fortune 2000 enterprises. More recently he ran field training at the data integration software provider Attunity, now part of Qlik.
Kevin has co-authored two books, Streaming Change Data Capture: A Foundation for Modern Data Architectures, OReilly 2018, and Apache Kafka Transaction Data Streaming for Dummies, Wiley 2019. He also serves as data management instructor at eLearningCurve. Kevin has a B.A. from Bowdoin College and MBA from the University of California at Berkeley. A bookworm and outdoor fitness nut, Kevin enjoys kayaking, mountain biking and skiing with his wife and three boys.

Read Less

Mark Cusack

Mark Cusack is the CTO at Yellowbrick. Mark has worked in the data warehousing and advanced analytics space for the past 20 years. He was a co-founding developer at the data warehouse archiving company RainStor, which was acquired by Teradata in 2014. Mark holds a PhD in computational physics. Mark has worked in academia, government, startups and enterprises over the course of his career.
Mark is a keen runner. He prefers to race the 5K distance, but will also tackle 10K, half-marathons and the occasional full marathon if pushed. He also boxes and skis - although not generally at the same time.

Read More..

Mark Cusack is the CTO at Yellowbrick. Mark has worked in the data warehousing and advanced analytics space for the past 20 years. He was a co-founding developer at the data warehouse archiving company RainStor, which was acquired by Teradata in 2014. Mark holds a PhD in computational physics. Mark has worked in academia, government, startups and enterprises over the course of his career.
Mark is a keen runner. He prefers to race the 5K distance, but will also tackle 10K, half-marathons and the occasional full marathon if pushed. He also boxes and skis - although not generally at the same time.

Read Less

Matt Aslett

Over two decades of experience covering digital technology, with a specific focus on emerging data in operations and analytics technology and processes. Matt leads the expertise in Digital Technology covering applications and technology that improve the readiness and resilience of business and IT operations.
His focus areas of expertise and market coverage include: analytics and data, artificial intelligence and machine learning, blockchain, cloud computing, collaborative and conversational computing, extended reality, Internet of Things, mobile computing and robotic automation.

Read More..

Over two decades of experience covering digital technology, with a specific focus on emerging data in operations and analytics technology and processes. Matt leads the expertise in Digital Technology covering applications and technology that improve the readiness and resilience of business and IT operations.
His focus areas of expertise and market coverage include: analytics and data, artificial intelligence and machine learning, blockchain, cloud computing, collaborative and conversational computing, extended reality, Internet of Things, mobile computing and robotic automation.

Read Less

Mike Ferguson

Mike Ferguson is Managing Director of Intelligent Business Strategies Limited. As an independent IT industry analyst and consultant, he specialises in BI / analytics and data management. With over 40 years of IT experience, Mike has consulted for dozens of companies on BI/Analytics, data strategy, technology selection, data architecture, and data management. Mike is also conference chairman of Big Data LDN, the fastest growing data and analytics conference in Europe.
He has spoken at events all over the world and written numerous articles. Formerly he was a principal and co-founder of Codd and Date Europe Limited - the inventors of the Relational Model, a Chief Architect at Teradata on the Teradata DBMS.
He teaches popular master classes in Data Warehouse Modernisation, Big Data Fundamentals, Centralised Data Governance of a Distributed Data Landscape, Building, Creating Data Products in a Data Mesh, Data Lake or Lakehouse for use in Analytics, Machine Learning and Advanced Analytics, Real-time Analytics, and Data Virtualisation.

Read More..

Mike Ferguson is Managing Director of Intelligent Business Strategies Limited. As an independent IT industry analyst and consultant, he specialises in BI / analytics and data management. With over 40 years of IT experience, Mike has consulted for dozens of companies on BI/Analytics, data strategy, technology selection, data architecture, and data management. Mike is also conference chairman of Big Data LDN, the fastest growing data and analytics conference in Europe.
He has spoken at events all over the world and written numerous articles. Formerly he was a principal and co-founder of Codd and Date Europe Limited - the inventors of the Relational Model, a Chief Architect at Teradata on the Teradata DBMS.
He teaches popular master classes in Data Warehouse Modernisation, Big Data Fundamentals, Centralised Data Governance of a Distributed Data Landscape, Building, Creating Data Products in a Data Mesh, Data Lake or Lakehouse for use in Analytics, Machine Learning and Advanced Analytics, Real-time Analytics, and Data Virtualisation.

Read Less

Morgane Rouvroy

Morgane is a Software Engineer at Yellowbrick, working on planner optimization. She started coding in high school as a challenge (after someone told her she wouldn’t be able to), and she hasn’t stopped. Originally from France, she joined Yellowbrick after graduating, firstly in the London office and now remotely, having moved back to France.
When she isn’t working, Morgane spends most of her time playing video games, drawing, or traveling to new locations with her camera.

Read More..

Morgane is a Software Engineer at Yellowbrick, working on planner optimization. She started coding in high school as a challenge (after someone told her she wouldn’t be able to), and she hasn’t stopped. Originally from France, she joined Yellowbrick after graduating, firstly in the London office and now remotely, having moved back to France.
When she isn’t working, Morgane spends most of her time playing video games, drawing, or traveling to new locations with her camera.

Read Less