One of the world’s largest casinos and integrated resort operators adopted a Customer 360 initiative. Customer 360 platforms aggregate data from multiple customer touchpoints to yield a treasure trove of valuable insights.
This new data would enable the customer to tailor marketing initiatives that build loyalty and trust and to increase company revenues and profitability.
For all its advantages, the Customer 360 platform depends on a high-performance infrastructure that efficiently maintains growing data and delivers advanced analytics. In addition to Customer 360, the company needed daily analytics on thousands of business operations from all over the world.
The immediate chokepoint was the customer’s legacy SQL Server data warehouse and Hadoop. The system was too slow to sustain concurrent Tableau and SAS users, and the more data the system ingested, the slower it got. Basic analytics could not support sophisticated queries on large data sets.
Data loads were also a major issue because of the lack of integration. Data sources that could use SQL Server Integration Service (SSIS) were automated, but many hundreds of sources were forced to use manual input.
The customer did not want to retire Hadoop and its massive data stores, but they needed a way to overcome the existing system challenges and the increased requirements of the Customer 360 initiative.
After reviewing several providers, the customer chose the Yellowbrick Data Warehouse. Its ability to transform their digital environment into a highperformance analytics powerhouse, while also complementing hadoop and existing applications drove its selection.
The Yellowbrick Data Warehouse provided:
And because Yellowbrick Data Warehouse is built for flexibility, the customer can adopt additional analytics like diagnosis and dynamic segmentation, customer lifecycle modeling, in-trip interventions, marketing programming, and rewards optimization.
The customer is growing its Yellowbrick infrastructure, implementing a business continuity strategy with realtime data replication, and formally separating development and production.
Deployed Yellowbrick Data Warehouse for high performance, massive data scalability, and advanced analytics. Solution smoothly integrated with Hadoop and existing business-critical applications.
Increased cost efficiency and increased customer awareness resulting in Increased earnings before interest, taxes, depreciation, and amortization (EBITDA) due to the successful integration of the customer 360 initiative. Boosted casino and hotel efficiency via new machine data sources.