The Yellowbrick Data website (“Site”) collects the minimum amount of information needed to provide the products and services you have requested. How Yellowbrick Data collects and uses your data is covered by our legitimate interest and is described in this document. For more information, please email info@yellowbrick.com.
Yellowbrick Data collects email addresses of registered Users and any other information voluntarily entered into forms on the Site. Yellowbrick Data also collects registered Users’ account creation dates and the number of times a User has signed in. None of this information is sold or provided to third parties, except to provide the products and services you have requested, with your permission, or as required by law.
Yellowbrick Data may collect non-personal identification information about Users whenever they interact with the Site. This may include: the browser name, the type of computer, the operating system, and other similar information.
The Site uses “cookies” to enhance User experience. Users may choose to set their browser to refuse cookies, or to indicate when cookies are being sent. Note that this may cause some parts of the Site to function improperly.
Yellowbrick Data collects and uses Users personal information for the following purposes:
Yellowbrick Data does not sell, trade, or rent Users’ personal identification information to others. However, some information may be shared with business providers as follows:
Services that maintain the Yellowbrick Data website. Your information may appear in error-tracking software if you encounter an error with the Yellowbrick Data website. This is used to notify you of any technical problems that may affect your account. Non-personal identification information may be sent to analytics software. No personal data or data that could uniquely identify a User will be sent. Financial metrics aggregators, which let us make informed decisions about the finances of our company.
Yellowbrick Data collects the minimum amount of information needed to provide the products and services you have requested. How Yellowbrick Data collects and uses your data is covered by our legitimate interest.
Under GDPR, you may:
To exercise any of these rights, please write to info@yellowbrick.com.
Yellowbrick Data adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures.
Yellowbrick Data does not sell, trade, or rent Users’ personal identification information to others. Yellowbrick Data may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners and trusted affiliates for the purposes outlined above.
Your information is being used for our own marketing purposes. Our advertising Partner, NextRoll, Inc., performs a hash of your email address in order to serve targeted advertising to other devices connected to you (via cross-device tracking). By submitting this form, you acknowledge NextRoll, Inc.’s hashing and cross-device activity. For more information, please see NextRoll’s Privacy Notice.