Yellowbrick Selected to Accelerate BMW Group Financial Services Analytics Performance and Capabilities

Eric Brown

October 27, 2020> Back to Newsroom >

PALO ALTO, Calif. — October 27, 2020 — Hybrid cloud data warehouse company Yellowbrick Data today announced it has been selected by BMW Group Financial Services to improve the group’s analytics performance and capabilities. BMW Group Financial Services provides finance and leasing options for BMW Group automobiles and motorcycles for retail and commercial customers and offers customers selected insurance and banking products. Yellowbrick will help improve the speed and quality of insights delivered from the BMW Group Financial Services large database, ultimately delivering customers faster finance and leasing answers, finance packages tailored for customers’ unique needs, and a superior customer experience.

“We are thrilled to work with BMW Group Financial Services,” said Neil Carson, CEO of Yellowbrick Data. “At our core, both BMW and Yellowbrick have a mission to bring unmatched performance to our customers. Yellowbrick shares BMW’s passion for speed, responsiveness, and user satisfaction. The Yellowbrick data warehouse is unmatched in its performance with query response times and workload capabilities that leave competition in the dust. Our ultimate data warehouse is the perfect match for the world’s Ultimate Driving Machine. We’re honored to partner with BMW Group Financial Services to bring new speed, flexibility, and capabilities to its database.”

“BMW Group Financial Services is a data-driven enterprise which aims to provide the best possible service and experience for our customers,” said Ian Smith, CEO, BMW Group Financial Services North America. “We are confident that Yellowbrick’s ability to quickly analyze large amounts of data and offer new insights will help us deliver on these goals.”

Yellowbrick will support BMW Group Financial Services’ business to help the organization accelerate query and ETL performance; improve workload management and monitoring capabilities; integrate seamlessly with existing business intelligence (BI) tools in place, including Tableau, SAS, TOAD Data Point, and Informatica; reduce ongoing database maintenance and associated costs; and leverage existing skill sets.

Initial tests and work with Yellowbrick have met these goals with query performance that is 152x faster on average across 17 representative queries and space usage that is 70 percent lower.

“Yellowbrick solves the hard problems in data warehousing—high availability, complex mixed-workload support, support for ad hoc SQL, correct answers on any schema, scalability from terabytes to petabytes, and on-the-fly capacity expansion while supporting large numbers of concurrent users,” said Carson. “And we do this with the most compelling economics to deliver the lowest costs and best performance for business users. Our journey with BMW Group Financial Services is just beginning, and we’re eager to help BMW Group’s business and its customers for years to come.”

About Yellowbrick Data

Yellowbrick Data provides the world’s only modern data warehouse for hybrid and multi-cloud environments. Enterprises rely on Yellowbrick Data Warehouse to power critical business outcomes and get answers to the hardest business questions for improved profitability, better customer loyalty, and faster innovation in real time, and at a fraction of the cost of alternatives. Yellowbrick offers superior price/performance for thousands of concurrent users on petabytes of data, along with the unique ability to run analytic workloads on premises, in a private cloud, and/or in any public cloud and manage them in a simple, consistent way—all with predictable pricing via fixed-cost annual subscription. Learn more at

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Eric Brown

Yellowbrick Data